Understanding users doesn’t have to be this scary.

Transitions Research is a human factors consultancy that provides designers with a deeper understanding of whom they are designing for. By being the eyes and ears for the team, Transitions Research offers an unbiased perspective on user insights. A wide range of traditional and less traditional research techniques uncover latent needs, bringing to light the emotional drivers at the core of one’s lifestyle choices. Once these findings are distilled into tangible design opportunities, the outcome is an experience that reflects natural behavior or a product that meets user expectations.

What sets Transitions Research apart from the rest?

Industrial Design and Human Factors’ qualifications are a solid foundation. Over 15 years of practice is a good amount of time. However the following traits have proven to be the key to unlocking people’s World and allowing project teams to empathize with their users:

• a genuine curiosity about people’s thought process
• the ability to listen and observe
• being exceptionally true to real stories and user insights
• the excitement of turning research into real design opportunities
• enjoying the process as much as the end-result
• the absolute desire to improve people’s quality of life through useful and beautiful design

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